The Instagram bio usually is treated as an afterthought—a line or two about your organization you rapidly fill out when creating your Instagram account.
In reality, your Instagram bio is a valuable social media marketing opportunity that welcomes customers to your profile, creates a primary impression of your model, conveys key details about your corporation, and turns profile guests into followers and followers into customers.
But except for writing a catchy company description, how else can you optimize your profile to make probably the most of your Instagram advertising efforts?
What is an Instagram bio?
An Instagram bio is a brief one hundred fifty character abstract about your self or your corporation, exhibited to different customers beneath your profile photo. Your bio is usually the first engagement you may have with your viewers.
Your Instagram bio contains:
* A a hundred and fifty character description which will include contact info or different related details about you and your corporation. You also can use emojis, hashtags, and (with a bit of extra work) even line breaks to create a enjoyable, readable bio that stands out.
* One web site or exterior link.
* A show name, which you’ll have the ability to customize individually out of your deal with (i.e. John Doe and @johndoe, respectively).
* Your Instagram verification badge, if applicable.
How to edit your Instagram Bio
To edit your instagram bio, head to your instagram app and faucet the thumbnail of your profile image at the bottom proper. On the next display screen, you’ll see an “Edit profile” button, which will take you to your bio section.
Remember, your bio is among the major things people have a look at when deciding whether or to not comply with you on Instagram—so make every bit of knowledge depend.
What your Instagram bio wants to perform It might not appear to be you’ve a lot room to work with when you consider every thing your profile ought to accomplish. The finest Instagram bios will: * highlight important details about your business (your brand name, category, and so on.), which you’ll change in your profile settings * present Instagram customers with a approach to get in touch with you * showcase your model and your personality, matching your voice and style to your website and different social platforms * establish your distinctive selling proposition, helping your target market understand what makes your brand valuable to them * drive useful actions, such as sharing or viewing content, registering for an event, or heading to your site to make a buy order Luckily, there’s an array of Instagram options you must use alongside your written bio that assist cowl these issues and create a profile that helps users quickly perceive your small business, what you’re selling, and how they can take additional action. The suggestions beneath will help you perceive the way to earn cash from Instagram and drive site visitors extra effectively with a perfect bio. > Driving traffic via the link in your Instagram bio remains to be one of the most efficient ways to make gross sales from Instagram. Click to jump and browse bio ideas for each business: Fashion/apparel Campbell Cole’s bio has a clear and simple model voice and look that aligns to its different communication channels. It uses Instagram Stories part to highlight individual products, along with occasions at its retailer and images different customers have posted with its branded hashtag (#campbellcole). This bio additionally incorporates a easy URL to the main website.2. Manitobah Mukluks Footwear brand Manitobah Mukluks has an Instagram bio with a rigorously curated visible aesthetic. Complementary Instagram bio pictures and Stories thumbnails give it a clean, on-brand look. It additionally shares enjoyable emojis, its branded hashtag, and custom clickable hyperlinks to contests. 3. KaiKini Bikinis KaiKini Bikinis makes main use of the Stories real estate, giving followers an inside have a look at its product and the way it’s made, and a information on how to decide on the proper go well with for his or her wants. The bio additionally succinctly tells followers about upcoming events and sale objects. four. Johnny Cupcakes Johnny Cupcakes offers followers a peek into founder Johnny Earle’s everyday life, building an genuine, personal connection with consumers. Social proof within the form of a nod from the Boston Globe and plenty of emojis give this Instagram bio the perfect balance of enterprise and fun. 5. iHeartRaves iHeartRaves also favors the usage of emojis, which are particularly appealing to their younger, music-festival-going audience. The apparel retailer puts emojis within the titles of its Stories, which promote events, product collections, and giveaways. Its bio features a branded hashtag and a link to buy objects posted to Instagram. Jewelry 6. Patrick Adair Designs Patrick Adair Designs has a more delicate strategy to emojis, utilizing arrows to direct users’ eyes to its Linktree URL. It uses Stories to go behind the scenes and exhibit the customized, handmade process that goes into its rings. 7. Beth Macri Beth Macri’s jewellery is also custom and, like Patrick Adair, its Instagram bio has emojis that direct users’ eyes to the primary Linktree URL CTA. Here, the Instagram bio additionally has a CTA to get prospects to share their content via a branded hashtag, which Beth Macri can then repurpose for its own advertising initiatives. Beauty/skincare 8. Blume Blume’s artistic Instagram bio is concise, witty, and focused at women, utilizing flag emojis to show the place they will purchase merchandise in-store. Also, Blume expresses its visible aesthetic with on-brand colours and elegance. The Linkin.bio link sends people to a page the place they can also shop on-line. 9. Poo-Pourri Unsurprisingly, Poo-Pourri has one of those humorous Instagram bios that includes the poo emoji right in its profile name—but there’s extra to it than that. The voice conveyed within the copy is completely on brand, matching the humor of its total model voice. A easy Linkin.bio hyperlink takes users to a web page where they will study more about and buy merchandise featured on Instagram. 10. Rocky Mountain Soap Company Rocky Mountain Soap Company uses nature-inspired emojis, consistent with the company’s products. The Linktree link takes you to a page the place you’ll be able to interact in more content, get a freebie, or store the complete on-line store. Stories spotlight the brand’s dedication to sustainability and in-person shops and events. eleven. ColourPop Cosmetics ColourPop Cosmetics uses its Instagram bio to share a branded hashtag and remind customers that its merchandise are cruelty-free—in part by together with a cute animal emoji. It also let visitors know the place else they will discover the model, through Tik Tok, where ColourPop shares beauty suggestions and tips. 12. Love Hair Love Hair principally dedicates its Stories to highlighting product collections, although it also shares tips to assist clients higher care for his or her hair. It reiterates the benefits of its products, features a branded hashtag, and drive users to its web site homepage. Technology/electronics 13. Master & Dynamic Master & Dynamic makes use of hanging imagery on its web site, and its Instagram is not any different—the brand’s Stories thumbnails immediately bounce off the screen. Stories spotlight particular person merchandise, and the bio is straightforward and clean—just like M&D’s imagery. The website’s URL is also included for customers who want to browse more. 14. Quad Lock Quad Lock has a uniform, icon-based method to its Stories thumbnails, with black backgrounds and putting white graphics. Its bio highlights its free delivery policy and promotes Quad Lock sister manufacturers. Emojis direct users’ eyes, while a branded hashtag encourages social sharing and presents an opportunity to be featured. The bio also drives followers to a Linktree touchdown page. 15. Studio Proper Studio Proper, which additionally sells cases for telephones and electronic devices, uses the inverse for its Stories thumbnails: a white background with black illustration. Here, the Instagram bio is sans emoji, making a clean and simple aesthetic. The bio features the brand’s tagline, a short description of its merchandise, a cross-promotion to its B2B channels, and a web site URL. 16. Zero Gravity Zero Gravity, the third telephone case firm on this list (each of which presents its own utterly completely different approach), doesn’t skimp on the emojis, even using one to title a Stories assortment. This is the primary instance on this record where an e-mail address is included. Making buyer support straightforward to entry alerts to current and potential customers alike that doing enterprise with ZG can be a positive expertise. Home items 17. Port of Raleigh Port of Raleigh uses its Instagram bio to describe what it presents in terms of merchandise, in addition to the place prospects can get them: online or at their bricks-and-mortar location (complete with retailer hours). Stories highlight retail spaces and generally requested questions, in addition to clips of different superbly designed areas and occasions within the Community Highlight. 18. St. Frank St. Frank leads its Instagram bio with a form of social proof: Vogue journal giving the model praise for its textiles merchandise. The brand additionally uses the bio to advertise its moral practices, brick-and-mortar places, and free transport coverage. It regularly modifications out the link—in this instance, it’s promoting its main web site, the place individuals can take a glance at new merchandise and join a mailing list. 19. Hem Like St. Frank, Hem makes use of its Instagram bio space to advertise its model promise and mission. It also updates its bio to advertise in-person events. Hem’s Stories are curated product collections and design inspiration. 20. Floorplan Rugs Floorplan Rugs uses its Instagram bio space largely to advertise its bricks-and-mortar locations. It retains things simple, with the ultimate word goal of driving Instagram traffic to turn into foot site visitors at its sister store in L.A. 21. Au Lit Fine Linens Au Lit Fine Linens has a clear, simple brand—and its Instagram bio displays that. Simple graphics on a muted background make up the thumbnails for its Stories, which curate gift ideas, new merchandise, behind-the-scenes content, and more. “We change the way in which you sleep,” promises the brand. It makes use of its clickable link to advertise new blog posts, which it updates regularly. Food and beverage 22. Perfect Keto Perfect Keto seems to make use of emojis for one reason: to draw users’ eyes to the realm it wants to emphasise. The first points to its mission statement and the second to considered one of its new products. (This URL particularly is for a new product.) Story collections include healthy Keto tips and motivation, podcasts, and recipes. 23. Ugly Drinks Ugly Drinks has an Instagram bio and presence that’s something but ugly. The list-like strategy makes it simple to read every of the factors, emojis match the playfulness of the brand, and there’s a branded hashtag encouraging customers to comply with and share. Social proof is obtainable by mentions of Quartz, Forbes, and Bustle, and the place the brand donates earnings to. The link takes users to a page the place they’ll purchase its field. 24. Skinny Teatox Global model Skinny Teatox makes use of its Instagram bio to remind followers of some nice advantages of buying with it: all-natural products and quick delivery. It also incorporates social proof: “Thousands of joyful customers” means its product has worked for many, and it could work for you too. The CTA is robust and in all caps, drawing attention to it and driving users to the primary homepage. 25. Press London Press London’s Instagram bio reads like an inventory of bullet points, which is right for a shortly scrolling mobile audience. The Stories thumbnails match the branded green shade of the primary profile image and feature simplistic illustrations. Miscellaneous 26. Faucet Face Faucet Face sells water bottles, but its Instagram bio is about extra than simply that. It uses emojis and messaging that shares the brand’s mission to make the world a healthier place for people and the surroundings alike. Stories highlight the brand’s story and how it lives its mission, well being and wellness ideas, footage from events, and concepts on how to give back to the neighborhood. 27. Two Wheel Gear Two Wheel Gear has five core components in its Instagram bio: tagline, description, UGC CTA, social proof, and Kickstarter link. What’s most fascinating here is the way it goes about social proof. Rather than touting a quote from an industry publication, Two Wheel Gear highlights the author of its blog, Joe Meissner, who’s an influential figure in its niche. This brings the neighborhood full circle, and followers are extra likely to trust the model and its content. 28. The Giving Manger The Giving Manger sells a singular product: a DIY manger kit for families to make collectively throughout Christmas. Though it sells only a single product, the brand has used its Instagram bio in numerous ways: a heart-warming and emotional enchantment to users, easy emojis, and website URL. Stories give a look into how the product works, the book that comes along with the equipment, and custom ideas to start with your liked ones. 29. Holstee Holstee is a brilliant and playful model, and its bio displays that. However, as a substitute of counting on using emojis, Holstee uses a brief bio to specific its unique offering. Its Linktree hyperlink results in its tools, products, membership sign-up, and extra. Its Stories function bold, solid-color thumbnails for a unique however interesting aesthetic. 30. Pure Cycles Pure Cycles has a few key parts that make itsInstagram bio one of the best: mild use of emojis, well-designed Stories thumbnails, and link to its web site. Like a few of the other examples, it additionally shares a assist e mail tackle, together with a CTA for patrons to post UGC with its hashtag. 7 parts that make up your Instagram bio Before we get into how to make the best Instagram bio, let’s check out the elements that make up this a part of your profile. 1. Profile photo Your profile photo is probably considered one of the first things people will notice in your Instagram bio. Make positive you employ a photograph that: * is easy to recognize and of high quality * captures the essence of your model * is consistent across your other social networks A business’s emblem is commonly good for his or her profile image. Keep in thoughts the minimum profile image size is 110 x 110 pixels. Stay below 200 x 200 so guests don’t see a stretched or blurry photo when visiting your profile. 2. Username and show name Your username or handle is certainly one of the most essential elements of your Instagram bio. It’s situated at the prime of the bio, and determines how folks search for your model. Use your business name if potential. If it’s already taken, be positive that the first a half of your username consists of your brand name, then add a small detail about your business to make your handle unique (e.g. @yourbrand_us, @yourbrand_men). You can also add a display name, which can seem beneath the username and photo in your Instagram profile. Use this area to write out the complete name of your small business, complete with capital letters and areas. 3. Description Your profile description is the core of your Instagram bio. Here’s where you have the opportunity to showcase your brand, sum up your mission and products, and encourage prospects to take action. Keep in thoughts you’re restricted to 150 characters (that’s lower than a tweet), so keep your description as simple and simple as potential. 4. Clickable URL Only one clickable link is out there throughout the bio of your Instagram profile. Here you presumably can add a link for followers to visit your web site, a Messenger bot, a selected marketing campaign, or anyplace you want to drive visitors. Since the vast majority of Instagram users are on smartphones, it’s essential to make sure your bio hyperlink is optimized for cell units. Shopify’s free Linkpop “link in bio” tool permits you to create a customized URL, connecting your Instagram followers to a mobile-friendly, curated page of necessary hyperlinks like your online retailer, content material, products and more. 5. Business category The Instagram Category section exhibits up underneath your small business name and is generated by the class you’ve chosen on a linked Facebook page. (To choose a enterprise class, log into Facebook and click on the “Edit web page info” button underneath your About section.) Choosing your small business class will give guests a greater, quick concept of the merchandise you provide. 6. Call-to-action buttons Call-to-action (CTA) buttons are an enormous a part of an excellent Instagram bio. When folks go to your profile, you could want to give them an easy way to contact your corporation. You can add a number of different motion buttons depending on your corporation kind: * Email: Send an e-mail to your organization. * Directions: Get instructions to a bricks-and-mortar location. * Call: Contact your corporation through cellphone. * Book: Book an appointment. * Reserve: Make reservations at a restaurant. * Get Tickets: Get tickets for an event. 7. Story Highlights Story Highlights are groups of Stories you can current as clickable thumbnails in your Instagram profile. Once you post a Story, you can save it to Highlights that can show in your bio. You also can save Stories in an archive and use them for future Highlights. Highlights are made up of two parts: * Highlight name: Name particular person tales as well as thumbnail Highlights. * Highlight covers:The customized icon or picture that represents the subject of the Story proven within the thumbnail. Free Webinar: How to Grow and Monetize Your Instagram Account A free workshop with field-tested Instagram marketing ideas. Learn how to grow your Instagram audience and monetize it with an internet store. How to create the best bio for Instagram Since you only have a restricted number of characters at your disposal, there are a handful of objectives you want to prioritize in your bio earlier than you begin optimizing the rest of your profile. 1. Tell profile visitors who you are and why they need to care However you select to specific it, the first thing your bio wants to perform is explaining what your small business presents and who you serve. When new users uncover you on Instagram, you need to rapidly give them the data they want to keep involved. As on most social media platforms, you won’t have a user’s consideration for long, so use concise copy that gets your level throughout rapidly. For many manufacturers, corresponding to Knix in the instance beneath, which means explicitly spelling out who they are in clear and easy phrases. Your bio doesn’t must rely solely on text. You could make it stand out by utilizing: * LingoJam to customise your font (just copy and paste the textual content into your bio) * ☕️ enjoyable emojis to add personality * ↴👇 directional characters or emojis to draw attention to specific elements of your bio, like a clickable link to your web site 2. Use clickable tags to advertise branded hashtags and sister accounts The hyperlink in your bio isn’t the only thing guests can click on to study extra about you. If you have a branded Instagram hashtag, embody it in your bio to draw clicks and take involved users to an Instagram feed of branded or user-generated content material. Just sort it in your bio as you’d any hashtag. Pura Vida Bracelets, for instance, makes use of a clickable tag in its bio to advertise the branded hashtag #PuraVidaBracelets. This actively encourages customers to create a new post, use the branded hashtag of their Instagram captions, and share photographs of themselves carrying their bracelets. Branded hashtags are additionally searchable, which provides quite lots of benefits, such as: * making it easier for a brand to collect content and reshare it. * ensuring customers use the best hashtag * taking customers who click on on the hashtag to an entire feed of branded or user-generated content, which is a giant win for the brand Similarly, you’ll find a way to tag different Instagram accounts to direct profile visitors to your additional properties. If you’ve a sub-brand with a separate account or a partnership you need to highlight, you possibly can mention it in your bio (i.e., “@username”) and it’ll appear as a link. Fashion Nova is a unbelievable example of a brand that makes use of mention tagging well in its bio. It has separate Instagram profiles for its men’s and plus-size sub-brands. By tagging these Instagram accounts in its primary profile, Fashion Nova ensures it sends customers to the accounts with the content and merchandise best suited to them. 3. Include a call to action Featuring a name to action in your bio’s copy could be a useful addition. Strong CTAs considerably enhance the chance users will take the motion you’re describing, as a outcome of they explain precisely what to do and the way to do it. There are a selection of completely different actions you’ll find a way to prioritize in your bio (you can even squeeze in a few totally different CTAs) so think about what can be most precious to your corporation and make room for that. Here are some approaches you’ll be able to take together with your CTAs: * Be direct: “Click our bio link to buy our newest products.” * Encourage customers to share: “Tag #brandedhashtag to be featured.” * Promote a restricted time supply: “Shop our Black Friday sale.” * Highlight a contest: “Share your favorite taste for a chance to win!👇” Leesa, for example, has two CTAs in its Instagram bio: one encouraging users to share and tag it in content and the other driving users to click the hyperlink and study more about its products. No matter the CTA you employ, there are a few best practices to remember: * Put your highest priority CTA at the finish of the bio. People might be extra prone to take that motion after you’ve established who you are. Plus, it places your CTA in shut proximity to your link. * Give clear directions where needed. If you need to get users to contribute to your branded hashtag, opt for one thing like “Share your unboxing expertise with #opensesame” with a clickable hashtag on the end. * Start with the action. Begin your CTA with a verb (Start, Shop, Tag, and so forth.) to get straight to the point and eliminate unnecessary words. Keep in thoughts that you can adapt your bio to advertise particular occasions, like a seasonal sale, contest, or upcoming commerce show. You can all the time swap in new CTAs and links to prioritize restricted time provides or occasions. 4. Make probably the most of your bio link With swipe-up Story hyperlinks and Shopping on Instagram, there are many choices to drive site visitors to your web site. But your Instagram bio link is still a useful opportunity to ship profile visitors to any page you’d like them to visit—whether it’s a Kickstarter campaign, a YouTube video, or your latest blog publish. Many manufacturers link out to their website’s homepage by default until they’ve the chance to advertise one thing particular, like this instance from RT1home: You can even link to: * your latest product launch to experience the wave of some other Instagram marketing efforts that deliver attention to it * a link curation web page, powered by a software like Linktree, to promote quite so much of links * a signup page for a course, e mail list, contest, and so forth. * your newest article or video, if content is on the coronary heart of your business * an occasion registration page, corresponding to a Meetup or tradeshow Just be positive to adapt your bio copy to include a CTA for your new hyperlink if you add one. If you wish to track how efficient your bio link is at driving site visitors relative to other Instagram sources, you ought to use a URL shortener like Bitly, together with UTM tracking, to measure click-throughs. Whatever you select, keep your objectives in thoughts and how you’ll obtain them in your business profile and content. You can change your bio hyperlink as usually as you need and enhance its effectiveness by letting customers know in particular person posts and stories to take a glance at your bio link for extra info. 5. Adding “Action Buttons” to assist customers attain you Speaking from expertise, it’s extraordinarily widespread for users to contact you after they come across your brand on Instagram. Sometimes they’ll send you a direct message, but if that’s their solely option it may possibly rapidly turn into exhausting to manage. That’s why it’s essential to direct customers to your most popular channels, whether it’s a telephone quantity, e-mail, or even instructions to your retailer if you have a physical location. Filling out your contact data on Instagram shifts most of this responsibility out of your written bio to the suitable “action buttons” that clients can simply find when they visit your profile. You can do this by enhancing your profile and tapping Contact Options. From right here, you possibly can enter contact info or channels that make it simple for purchasers to reach you, such as: * cellphone number, which you can set for users to either name or text * e-mail address, which can open the user’s default e-mail app, able to compose a message to the provided tackle * bodily tackle, which might be converted into instructions, permitting users to tug up your business on a map and see where it is in relation to their present location * third-party providers to e-book an appointment, purchase a ticket, and extra through platforms like Booksy and Eventbrite * People will use the contact information you provide, so solely enter data for customer support channels you truly support. If you don’t have a telephone line devoted for customer support, don’t add in your personal cellphone number just because you want to have one thing there. This contact information will seem as clickable buttons in your profile when viewed via Instagram’s cell app. 6. Enable Shopping on Instagram to showcase your merchandise You may have observed the Shop motion button in a few of the examples above. The Shop tab will seem by default after you arrange Shopping on Instagram and begin tagging images with product tags. You can easily set this up in your individual Shopify store. The Shop tab can also be house to all of the content material featuring your product tags, giving users the opportunity to shop your collection via the photographs you’ve posted. They can tap on any of those pictures to view them and to study extra about the merchandise featured and tap as quickly as more to visit the product web page in your web site to make a buy order. Try to only use product tags on pictures that clearly showcase your products to be able to create a carefully curated gallery under your Shop tab. Here’s what the Shop tab seems like for the Lucky Tackle Box Instagram: 7. Curate Highlights in your profile Instagram Stories are an essential a part of Instagram advertising, and Story Highlights give them an extended lasting presence in your profile. Highlights allow you to save particular person Stories into completely different “highlights,” which you get to call and arrange as you see match. These Highlights will reside in your profile indefinitely, proper beneath your bio, above your feed, and when clicked will show the saved Stories one after another. United By Blue has Stories curated for product collections, its environmental cleanups, its on-line store, information, and press. Not only will your expired Stories of the day be given a longer lifespan, but you’ll be in a position to feature content that strongly represents your model on the prime of your feed, where users are more than likely to see it. This offers you an opportunity to manage the narrative, and even produce Stories with the categorical purpose of turning them into Highlights. Creating Highlights is straightforward: 1. Head to your profile page and faucet New+ underneath your bio. 2. Select all the Stories in your archive that you simply want to add to this particular Highlight. Choose them based mostly on a specific theme or a narrative you want to convey. 3. You’ll then be asked to name your Highlight. Note that you simply only get a most of 15 characters, including areas, so that you want to be clear and artistic enough to seize attention in your profile. four. The last step is to edit the duvet picture (you may even create a Story to specifically use as your cover), after which your Highlight shall be printed to your profile. You can add to your Highlights at any time by simply clicking on it and pressing Edit. There are numerous methods you can manage your Highlights, but some of the extra common themes embody: * occasion protection or event particulars * user-generated content material * product tutorials * “how it’s made” content * behind-the-scenes content * product features or highlights of bestsellers * news and announcements 8. Share a “social media solely” promo code To give followers additional incentive to leap over to your site and make a purchase, think about placing a coupon code in your bio. Nutriseed does this in its Instagram bio, offering followers 10% off their first order. Discounts and promo codes are proven conversion drivers. Not solely do they drive customers to your website to make a buy order, additionally they offer you a more correct approach to observe these conversions. Use a code unique in your Instagram bio so you can see exactly what quantity of sales you’re driving. Then dig deeper into the information and see what those persons are shopping for. Use these insights to tell your Instagram strategy. If there’s plenty of interest in a specific product, do a Q&A on your Stories about it. Partner with a neighborhood Instagram influencer to advertise your brand. The potentialities for insights truly are endless. 9. Leverage IGTV IGTV is an extension of Instagram that lets brands create videos up to an hour lengthy (versus 60 seconds with a normal video post). These IGTV streams occur stay and are then revealed to your main page so users can tune in later. Kylie Cosmetics has built a strong loyal base of shoppers largely because of the influence of social media. The make-up brand incessantly uses IGTV to publish makeup tutorials by founder Kylie Jenner and outside influencers. Though product tutorials could seem a simple technique, manufacturers are also pushing creative boundaries with IGTV. Bacardi, for instance, used it to create a music video with Grammy-winning artists—it even gave followers the role of director, allowing them to be part of the method. You might not be able to make a full-blown music video, but there are tons of other ways to use IGTV to reinforce your Instagram bio: * Show behind-the-scenes footage of the supplies being sourced or product being made * Partner with influencers to do an IGTV takeover * Broadcast in-person occasions you’re concerned in * Record unboxing videos and showcase your premium product packaging * Host a live Q&A Create a great Instagram bio for your brand As you construct relationships with others on Instagram and post new content material on your present followers, make positive to examine our tips about how to get more Instagram followers and what to publish on Instagram. Users are sure to go to your profile out of curiosity or for a quick replace about your small enterprise. With these Instagram bio ideas in hand, you also can make a robust first impression on behalf of your brand and convince guests to stay around for some time, or even comply with alongside. Ready to create your first business? Start your free trial of Shopify—no credit card required. Instagram bio FAQs How many characters are in an Instagram bio? The Instagram bio character restrict in 2020 is one hundred fifty characters. That looks as if a lot of room in your content material, and it can be, but your word choice must be concise and impactful. How do you set a clickable link in an Instagram bio? To add a link to your Instagram bio: 1. Open your Instagram cellular app. 2. Visit your profile by tapping the person icon on the underside right. three. Tap Edit Profile at the prime of the display. 4. Add a hyperlink to your website or landing web page within the format of shopify.com. 5. Tap Done to save heaps of your bio. How do you heart an Instagram bio? To heart your Instagram bio: 1. Open the Notes app in your cellphone. Create a model new observe. 2. Paste your bio and add areas to it. 3. Copy the bio from Notes by choosing all (including spaces) 4. Open the Instagram app and go to Edit Profile. 5. In the bio part, paste the text. The quantity of areas you add to the textual content will dictate if it will get centered or not. If not, return to Notes and adjust the spaces as you want. How do you edit an Instagram bio? To edit your small business data on Instagram: 1. Go to your account. 2. Tap Edit Profile. three. Under Public Business Information you can edit the following: the Facebook page your Instagram account is connected to, business class, and business contact info. four. Once you’ve finished updating your small business info, tap Done to return to your profile. How do you add a location to your Instagram bio? To add the location of your small business on Instagram: 1. Go to your Instagram account. 2. Tap Edit Profile. three. Under Public Business Information you presumably can edit your organization location. four. Once you’ve completed updating your location, faucet Done to return to your profile.