The influencer market has grown at an exponential price and is ready to hit $24 billion by 2025, and well being and wellness influencers are driving that momentum forward. With 17% of corporations now dedicating no much less than half of their advertising budgets to influencer advertising, the wellness influencer scene looks more healthy than ever.
Discover 10 wellness influencers at the forefront of this growing trade, plus influencer and model collaboration examples to get your creative wheels turning.
What Is a Wellness Influencer?
Health and wellness influencers play a outstanding position in inspiring and guiding people who want to regain control of their bodily, mental, and emotional wellbeing in a tense, quickly changing world. There’s perhaps no higher example than the COVID-19 pandemic, which brought on many people to reassess their habits and environments and find a renewed appreciation for a wholesome, balanced lifestyle.
Wellness influencers create significant relationships with their followers, typically by sharing eye-opening and relatable content material like the topics beneath:
* Product evaluations
* Daily lifestyle suggestions
* Positive affirmations
* Self-care advice
* Recipes and diet suggestions
* Fitness movies
* Mindfulness workouts
* Shopping or unboxing videos
These kinds of content material creators may use videos/vlogs, podcasts, photographs, blogs, and extra to interact their audiences. As you’ll see, probably the most profitable wellness influencers clearly define their audience, give consideration to content that brings genuine worth to the viewer, and use quite a lot of platforms. Instagram is the most well-liked wellness influencer platform by far, however in addition they lean on different websites and social media channels like Twitch, YouTube, and Facebook.
Health and wellness is an integral part of our lives — and a broad class — which can open the door for brands to form successful partnerships with these influencers. For example, a yoga influencer may staff up with a women-led brand that designs yoga apparel or creates all-natural nutritional vitamins and dietary supplements. Travel corporations and makeup brands are some other common examples.
Influencers have to protect the integrity of their own manufacturers, though, and will only align themselves with socially responsible corporations that hold comparable values. They often like to take care of complete control over their content, though many are open to working with manufacturers to search out the proper content material technique to achieve the campaign’s objectives.
Effective partnerships can cowl a single sponsored content submit or a long-term model ambassador function. When a brand finds the best influencer, the benefits for brand consciousness and lead technology are huge.
10 Health and Wellness Influencers To Watch This Year
The digital space is rich with hundreds of well being and wellness influencers, but solely a handful have the reach and notoriety to land on this list. Here are the standouts you want to find out about.
1. Melissa Wood-Tepperberg
New Yorker Melissa Wood-Tepperberg (@melissawoodhealth) is among the most popular macro-influencers on this enviornment. She is a yoga and pilates trainer whose program (“The MWH method”) is thought for its celebrity supporters. Her Instagram feed is crammed with how-to exercise videos, meditation ideas, and basic motivational advice. Her YouTube channel and web site are two extra shops that 1000’s of followers flock to each day.
Brands They’ve Worked With
Wood-Tepperberg works with a wide selection of manufacturers that help wholesome living and sustainable practices, including Mary Ruth’s Organics and Citrine Natural Beauty Bar. She frequently critiques merchandise and generates revenue and user curiosity by providing low cost codes.
2. Raoum Alsuhaibani
Saudi Arabia-based influencer Raoum Alsuhaibani (@sukkarilife) is an authorized nutritionist who produces an array of content material related to wholesome and sustainable residing, with a focus on plant-based vitamin.
She promotes her DIY vegan recipes while documenting her everyday life with frequent, colorful Instagram grids and spotlight reels. As an authentic and authoritative voice, she makes a distinction in the lives of her 100k+ followers and humanizes the brands she works with.
Brands They’ve Worked With
Alsuhaibani companions with brands that bundle positivity and wholesome existence. Sponsored posts by Hungerstation and Herbal Essence underline the flexibility of her model and the wide range of wellness subjects. She chooses quality over quantity.
Recommended Reading: 25 Lifestyle influencers Your Brand Should Follow [From Instagram to Bloggers]
3. Jerrelle Guy
Dallas-based Influencer Jerrelle Guy (@chocolateforbasil) is a food expert — and food photographer, recipe author, cookbook stylist — with a large following. With a master’s degree in gastronomy and passion for all things food, her high-quality visual content simply stands out on Instagram feeds and hooks users, maximizing reach and brand publicity.
With over 140,000 followers on Instagram alone, she is in a position to work with brands to create eye-grabbing content material that retains her followers hungry for extra.
Brands They’ve Worked With
Unsurprisingly, Guy’s model partnerships focus on collaborations with media companies and companies within the field of residence cooking and diet. She’s collaborated with big-name brands like Bon Appetit Magazine and Le Creuset on content material and giveaways.
4. Joe Wicks
English influencer and fitness coach Joe Wicks (@thebodycoach) has enjoyed an extended profession in the well being and wellness influencer house thanks in part to his “Lean In 15” program. However, his P.E. with Joe YouTube collection turned a huge hit all through the coronavirus pandemic, helping youngsters in the UK and beyond stay match and healthy. It even earned him a Member of the Order of the British Empire (MBE) honor from the Queen of England.
Brands They’ve Worked With.
Wicks, with over four million followers on Instagram alone, has labored with several manufacturers through the years. Most tellingly, he is an envoy for Lululemon, the athletic clothing model that focuses on the facility of physical activity to create a better quality of life. The partnership continues to be in its infancy, so it’s one to regulate.
5. Mark Hyman
Health professionals like Dr. Mark Hyman (@drmarkhyman), who practices practical medication, are the rationale 92% of audiences trust influencers over traditional advertisements or superstar endorsements. His content material, which predominantly comes through Instagram and bestselling books, covers a broad range of subjects from meditation and stress administration to wholesome sleep and diet, backed by onerous information and skilled interviews.
Brands They’ve Worked With
With over 1.5 million Instagram followers, Hyman is selective of the organizations and merchandise he promotes. His Mark’s Picks series on Instagram and e-newsletter curates five instruments or practices that subscribers can use to unlock higher wellness, corresponding to The Five-Minute Journal guide or app.
6. Katie Wells
As the face of Wellness Mama, Katie Wells (@wellnessmama) exhibits how influencers can uncover an industry niche, construct a team, and win long-lasting loyalty from their followers. She is probably considered one of the prime wellness influencers for fogeys, importing content masking topics like parenting ideas, healthy recipes, DIY family merchandise, health, and extra. She creates plenty of short-form content material for social media, as well as longer content material in the type of podcasts.
Recommended Reading: 25 Fitness Influencers Your Brand Should Know About [From Instagram to YouTube]
Brands They’ve Worked With
In addition to featured advertising house on her podcast, Wells companions with manufacturers to offer sincere product critiques. For instance, she shared her easy, easy-to-digest evaluation of merchandise like AirDoctor filters and Clearly Filtered water bottles in 2021 with her 220,000+ followers.
7. Kim Kine
Australian Kim Kine (@kim_kine) is a popular Instagram influencer, however she’s also grown a large, energetic following on TikTok. The app’s attain in the us alone has shown a year-over-year progress of round 80% for the previous two years, and Kine has made probably the most of it with short movies that have interaction her audience whereas giving bodily and psychological well being, self-love, and happiness recommendation.
Her content covers every little thing from posture improvements to beauty suggestions and diet, opening the door to a plethora of TikTok advertising and model partnership opportunities.
Brands They’ve Worked With
Kim Kine focuses on creating content material that gives perception into the merchandise which have improved her life with the hopes of helping others. Recently, she introduced exposure to rising brands like the Hello Cup and Cymbiotika nutritional vitamins.
Recommended Reading: 25 Fashion Influencers That Will Excite Your Brand’s Followers
8. Khrys Speed
Khrys Speed (@kdotspeed), a British weightlifting and efficiency coach, is a great instance of what influencers can obtain even with a modest following. The micro influencer is an authoritative voice due to his silver medal in national weightlifting and sports science degree. Meanwhile, his coaching and coaching videos motivate his athletic-minded audiences on Instagram, Apple podcasts, and extra.
Brands They’ve Worked With
Honest product critiques supported by attention-grabbing photos and videos are shown to get nice engagement for Speed. Reebok Europe’s Nano X1 marketing campaign might be probably the most powerful example.
9. Amy Michaels Koberling
Amy Michaels Koberling (@the_skinthusiast), AKA “The Skinthusiast,” discusses all issues skincare, magnificence, and wellness on her web site, Instagram feed, and different social channels. The blogger and social media influencer aims to supply unbiased reviews and research-backed products suggestions, and dives deep into health topics such as the influence of display screen time in your skin.
Another standout function is that Koberling’s content material is supported by constant branding that makes use of enjoyable, constructive color schemes. Brands can achieve these traits by association.
Brands They’ve Worked With
Koberling’s content is open to many partnerships and sponsored content opportunities. For example, sponsored posts by Hismile and Invisalign have shown how manufacturers in an analogous subject can work together with an influencer for stunning results.
10. Alan Filauro
New York-based health professional and personal coach Alan Filauro (@alan_filauro) uses his feed to indicate the advantages of health and how it can be integrated into every day life by the average person. His high-quality content, significantly rich photographs and different visible storytelling instruments, contains advice on health, recovery, and managing daily life. The focus isn’t on fitness for athletes, it’s on fitness for life. This philosophy — and his character — resonates with an viewers of over 30,000.
Brands They’ve Worked With
Of course, bodily wellness manufacturers are a perfect fit for Filauro. His Instagram account has featured ads and voucher codes that have pushed followers to businesses like Restore Hyper Wellness + Cryotherapy and Lenny & Larry’s, a plant-based protein cookie seller.
5 Brands Leveraging the Power of Wellness Influencers
Brands of all sizes and backgrounds are leveraging health and wellness influencers for gross sales and marketing success. Here are 5 examples for inspiration.
L’Oreal
L’Oreal prides itself on promoting magnificence in a diverse method, so the brand focuses on connecting with influencers from a variety of backgrounds, with follower counts ranging from micro to mega.
The firm has just lately confirmed a brand new partnership with award-winning French singer-songwriter Yseult who says, “It’s a message of self-confidence: consider in yourselves, don’t ever surrender and trust your sorority.” The marketing campaign will increase brand consciousness while concurrently promoting their dedication to inclusivity for all.
Olly
Olly efficiently partnered with Popular Pays to create a variety of content material for its owned media channels, increase the velocity of campaign manufacturing, and improve their output and buyer attain.
They also use a team of brand ambassadors to further promote their wellness merchandise to new, relevant audiences. For customers that follow multiple influencers, the continued exposure will improve the chance of conversion.
Urban Remedy
Wellness influencers are often born from the digital age. But sometimes, they’re established celebs who’ve already constructed belief with a large fan base. Cindy Crawford is a major instance — her brand ambassadorship with Urban Remedy, a food delivery firm, has worked wonders for a model that now boasts round 50,000 followers on Instagram.
The company additionally uses influencers like Calyn Brooke, whose sponsored posts deliver additional awareness to the brand’s whole food focus.
Fabletics
Actress and Fabletics co-founder Kate Hudson tapped into the power of influencers to advertise the brand’s line of exercise apparel. Their marketing campaign with Sarah Rae Vargas across Facebook and other social channels was the brand’s fourth-best marketing campaign ever. Crucially, it underlined a commitment to wellness for all, breaking down previous body image stereotypes.
Fabletics boasts a stable monitor document of utilizing the highest wellness influencers, inviting them to apply for brand partnerships via their web site.
Genentech
Collaborations with health influencers aren’t limited to selling merchandise. Genentech, a biotechnology firm, teamed up with content material creators like Danielle Smith for its #NotOneType movement. The campaign was launched to teach individuals about how breast most cancers affects each affected person differently utilizing actual tales.
Energize your model with an influencer collaboration
Influencer marketing is dominating in 2021, and wellness influencers are at the heart of it all. Health and wellness creatives can assist manufacturers with lively, engaging content material — from fast video posts to product collaborations — that directly influences consumer habits and opinions.
Wondering what an influencer partnership can do for your next campaign or launch? Use the Popular Pays influencer network, with over 6,000 skilled content material creators, to find prime expertise now.